Goldrush General Store

Beef Jerky The Way it Should be

The Pioneering Spirit

Folks always ask us how Goldrush Jerky got it’s name. We explain that crafting a 100% beef snack, slow-cooked and smoked to perfection, requires patience, determination, and a pioneering spirit—much like the perseverance of the fortune-seeking forty-niners. During that era, miners had a restricted diet, relying on foods that could endure the lengthy journey, with dried meat being a fundamental staple.